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Mr Evans voice is very easy to listen to and the subject matter is presented clearly with explainations. The presentation is similiar to a power point presentation with annotated screen shots. Bookmarks have their own tab to make them easy to find and access for future reference. There is a bookmark feature available so you can highlight sections of particular interest and make notes. I appreciated how easy it was to watch the DVD a half hour at a time. Each chapter is approx half hour in length here's an example of the Table of Contents:ġ.1 The Rise of the Consumer Marketer 3 min 45 secġ.2 Traditional Media and Interruptive Marketing 5:33ġ.6 How to: What are People Saying Now? 6:45 The DVD is 6 hours long and is organized with 12 Chapters, with several subchapters.

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Dave Evans does an excellent job in explaining what social media is, the potential impact on your business and how to choose the best communication method for you to produce results. I am just learning about social media and it's applications so I was excited to review this DVD through the Amazon Vine program.

Highlight, annotate, and quickly revisit key content with custom bookmarks Biografía del autor Search lesson and chapter descriptions to easily find the lessons you need

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Learn from 6 hours of hi-def, 1280x720 video and go full screen for complete immersion

Using social media to build brand advocatesĮasily navigate to the table of contents and included tutorial files.

Understanding which platforms and what types of content to use when.

Extending social media to customer care.

Getting your entire organization to support your program.

Crafting an effective social media marketing program.

Follow his step-by-step video lessons and exercises from your tablet, smartphone, or computer and gain the skills you need to build a thriving social media marketing campaign. Master social media marketing with this high-definition, high-quality video training that features more than six hours of instruction from well-known social media strategist Dave Evans. System Requirements: * Display resolution of 1024x768 or higher * Pentium 4, 2.6GHz or higher, or Apple Mac G5 *512MB RAMĮxpert Social Media Marketing Video Instruction

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* Features an easy-to-use interface with custom bookmarks and downloadable tutorial files * Provides hands-on exercises that help you understand the concepts and gain confidence * Covers the different platforms, crafting the campaign, building social networks, leveraging content, monitoring conversations, and measuring results * Videos can be viewed on a PC or laptop, a smartphone, and a tablet * Includes access to a streaming version of the videos that you can view from any computer with an internet connection Learning Social Media Marketing: A Video Introduction is an efficient, cost-effective way to learn about the hottest topic in marketing and start putting social media to work for you. Eight hours of focused instruction cover the various platforms available, how to craft a campaign and build social networks, advice on leveraging different types of content, tips on monitoring conversations, and how to measure the results of your efforts. This economical, professionally produced video course will help you quickly grasp essential concepts and employ the latest social media marketing tactics, preparing you to take advantage of the newest techniques.

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Learn the essentials of social media marketing with this 8-hour, self-paced video training software Social media marketing is an essential tool for today's businesses.